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25 Years
of b4bc
B4BC rang in 25 years of breast cancer education and prevention in the action sports industry in 2021 with a celebration bash with friends, family, and supporters.
fonts
futura medium | futura demi bold
process
Prior to the extended branding of the campaign, a logotype and theme had been predetermined and in use, which sometimes complicated the process. The branding would be very photo based, reflecting on the achievements of the last 25 years.
applications
Applications came to fruition both in marketing and experiential design. Social media and website assets, flyers, posters, and TV screens promoted the event, and photo backdrops, still screens, and drink tickets branded the party at time of execution.
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