ELECTRA
BICYCLE CO.
Electra Bicycle Co. prides itself on its style and not-so-serious approach to bikes. Below are highlights of consumer facing content over a two-year period .
AD & WEB
CAMPAIGNS
Campaigns included sales, new product launches, and holiday/season friendly messages. Campaigns would be shared through display and social advertising, website presence, and email communication.
ANIMATED DIGITAL
ASSETS
Consumer facing assets such as ads and social content were given an extra touch of visual
interest through adding animation. Other
pre-existing brand assets were animated as stickers for social use.
COMPANY INTERNAL
Two events hosted within the Electra company are the annual holiday party and the annual Pride Ride. Electra's holiday party needed invitations, a seating chart, and table numbers for guests.
The Pride Ride takes place in June every year to celebrate Pride Month. In 2023 Electra teamed up with companies Sun Bum and BCycle to make the ride bigger and better!
FUNBASSADORS
Funbassadors are the ambassadors of Electra. They aren't influencers. They don't need to have a million followers. They only need to share a passion for what Electra stands for. Electra hosted six funbassadors at its headquarters in Encinitas with a bike tour, campus tour, and goodies from local Encinitas businesses.
