LEUS is a towel company for the adventurous. Products range from beach towels to heavy duty ponchos and fishing towels. From the company itself, "Surfing and surf culture is at the core of LEUS. We are a brand made for all-day thrill-seekers, experience makers, and good time chasers. Inspired by the elements of surf that excite us the most, we create products begging for adventure - both in the water and out of the water." Projects for this client included several one-sheets and guides regarding product, tech-packs, and product design.
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Product one sheets cover the main marketing points of a specific product when it launches. These sheets serve as both a persuasive material for stores to pick up the product as well as an informative sheet on the product's price-point, materials, and functions.
The Packaging Guide is informative on the nomenclature and meanings of everything printed on the main packaging and how to display products. This guide is focused on clean and clear design to keep the information and messaging at the forefront.
LEUS' product clinic covers each individual product in detail. There is a larger creative approach towards this material while still keeping the focus on the information provided. Each section has small details to tie the collections together. The main challenge was keeping consistency in the layout of images and copy despite the different shapes and sizes.
Creating a template for the LEUS newsletter offered room for more creativity. The scalloped top, middle, and bottom are calls to the ocean's waves, while the colored shadows bring opportunity to highlight the brand's yellow.