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ELEVATE

Training Facility

ELEVATE is a year-round, indoor training facility for snow sports. It is comprised of the main slopes, a gym, a cafe, and a rental area. Attendees can choose when to come based on the facility's scheduled sessions: advanced, beginner, or open, therefore catering to a wide audience.

fonts

bc alphapipe |rig shaded |lato

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process

Personas were made to highlight the intended audiences that ELEVATE would target. Additional research was done to showcase the types of activities and tones that the facility would offer.

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DESIGN ELEMENTS

Supporting icons are designed to visually aide the facility's specific services: on-snow, the cafe, and the gym. Patterns use similar shapes to the logo and express the tone of the business.

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applications

Design elements were applied to four areas: the facility itself, stationery, digital advertising with a website and instagram posts, and product.

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