ELEVATE is a year-round, indoor training facility for snow sports. It is comprised of the main slopes, a gym, a cafe, and a rental area. Attendees can choose when to come based on the facility's scheduled sessions: advanced, beginner, or open, therefore catering to a wide audience.
bc alphapipe |rig shaded |lato
Personas were made to highlight the intended audiences that ELEVATE would target. Additional research was done to showcase the types of activities and tones that the facility would offer.
Supporting icons are designed to visually aide the facility's specific services: on-snow, the cafe, and the gym. Patterns use similar shapes to the logo and express the tone of the business.
Design elements were applied to four areas: the facility itself, stationery, digital advertising with a website and instagram posts, and product.