One Wave
One Feeling
#OneWaveOneFeeling is part of a campaign to spread positivity and a reminder to appreciate the small things amidst the COVID-19 pandemic. Centered around the spiritual nature of surfing, this project communicates how each wave brings a unique experience that centers one with the universe and opens the mind and soul. This campaign uses 70's nostalgia to bring up the timeless "groovy" feeling of surfing.
fonts
dunbar text |fira sans condensed |nunito sans
process
Descriptive words were chosen to guide the project and help narrow down the message. Inspiration came from whimsical and old-school art and patterns, also providing the color palette.
6 NOUNS
consciousness | gratitude | fascination |elation | harmony | connection
6 VERBS
balance | admire | glide | respect | share | meditate
6 ADJECTIVES
calming | cleansing | humbling | religious | soulful | introspective
DESIGN ELEMENTS
Icons are designed with the intent of showcasing the spiritual relationship between the individual and the ocean. Additional patterns use repeating elements of the ocean.
applications
To spread the message of the campaign, the design elements were applied to posters as a physical medium and instagram posts for the digital. Additional promotional items were incorporated which includes surf wax, sunscreen, and surf fins.
