RIDE PRODUCT & CATALOG DESIGN
A snowboarding collection that embraces imperfect femininity - so you can hit the slopes in a style that pushes boundaries the same way you do.
din alternate |din condensed |providence sans pro
Imagery was inspired by nature and the female form to create a design that allows women to reclaim their body and identity amidst a male-dominated sport.
The main elements incorporated in this set are line drawings intersecting with spots of color. The drawings come from a place of whimsy, nature, and feminine strength.
The product line includes a snowboard deck, bindings, boots, and jacket. The products were placed into a catalog design that incorporated RIDE's current product as well.