20TH ANNUAL SKATE THE LAKE
Boarding for Breast Cancer hosts Skate the Lake, a 28-mile skate-bike-roll in Lake Tahoe, every summer to raise funds for breast cancer awareness and survivor support. Each year a new suite of print and digital assets are needed to advertise the campaign. The campaign direction called for a "retro" aesthetic. Pink and blue were important colors to relate to the cause and the location of the event. Keeping them bright and saturated with the addition of the orange and tan both provided the retro feel while also giving the campaign a summery vibe.
20TH ANNIVERSARY ICON
The original Skate the Lake art from 2004 received a revamp to celebrate the history of the event with a style that reflects where B4BC is now.

DIGITAL
APPLICATIONs
The Electra marketing put together a section on the website to highlight what makes the brand special in order to celebrate with both business partners and consumers. Each article required a branded image used both on the landing page and throughout email communications.




"SWAG"
Collateral items included koozies, a puzzle, tees, and stickers to send out to business partners and share with customers to celebrate Electra's milestone anniversary.





