A media house for the outdoors and board sports. Stoked Media Group (SMG) needed a brand identity and web design to reach potential clients.
Goal of creating an identity that captures the elements of the lifestyle SMG stands for.
Icons are designed with the intent of showcasing the spiritual relationship between the individual and the ocean. Additional patterns use repeating elements of the ocean.
To spread the message of the campaign, the design elements were applied to posters as a physical medium and instagram posts for the digital. Additional promotional items were incorporated which includes surf wax, sunscreen, and surf fins.